Sony XR-50X90SU 50" 4K Full Array LED TV

Sony Bravia XR-X90SU 50" 4K Full Array LED TV

Our 4K Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You’ll enjoy pictures enhanced with real life depth and contrast.

Cognitive Processor XR

Take vision and sound to the next level with Cognitive Processor XRTM. Sony’s revolutionary processor on BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience.

XR TRILUMINOS Pro

Powered by our Cognitive Processor XRTM, XR Triluminos Pro enables the X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world.

XR Contrast Booster 10

By precisely balancing light output across the screen, dimming some areas and boosting
others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow.

HDMI 2.1 with 4K 120, ALLM and VRR

With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with near instant on-screen action.

Acoustic Multi-Audio

Our Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. With X-Balanced speakers, you’ll hear clear, high quality sound.

Works with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM - sold separately - for an even more
immersive viewing experience.