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Sony BRAVIA XR-98X90LU 98" 4K LED TV

5yr warranty

Sony XR98X90LU 98" 4K LED TV

Full Array LED
XR Processor
XR Contrast / XR Motion Clarity™
Google TV
HDMI 2.1 4K 120 / VRR / ALLM

4K Full Array LED and Cognitive Processor XR™

Our Cognitive Processor XR understands how humans see and hear in real-life. For example, it recognises that you will be focusing on the player with the ball, and that the sound of the crowd should roar from all directions. Scenes are then recreated in your living room that are so realistic, you can see them unfold in front of your eyes and hear the action all around you. Full Array LED breathes brightness and contrast into every competition. No more details overwhelmed by shadow or lost in blown-out highlights - just breathtaking contrast, colour, and depth - even when watching in daylight!

AcousticMulti Audio and Acoustic Center Sync

Our Acoustic Multi Audio technology recreates immersive sound that appears to come from its original sound source, so you'll hear as a car races across the horizon or the sound of a cheering crowd from the sides, and feel closer to the atmosphere inside the stadium. You can even take your home entertainment set-up to the next level with the Acoustic Center Sync feature, which synchronises your TV's audio system with the centre channel of a compatible Sony soundbar.


The smooth, aluminium Seamless Edge Bezel will harmonise with any interior. The 3-way aluminium wedge TV stand offers ultimate convenience; choose the standard position, narrow position for smaller furniture surfaces, or the raised position to tuck your soundbar underneath.


Hundreds of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA XR TV owners, you can choose 10 movies to redeem in up to 4K HDR quality, as well as 24 months of unlimited streaming.

Perfect for PlayStation®

Perfect for PlayStation®5, the X90L features Auto Low Latency Mode in HDMI 2.1 for smooth, responsive gameplay, as well as Auto HDR Tone Mapping to reveal crucial details in the darkest and brightest parts of the screen. There's even a dedicated Gaming Menu that includes our brand-new Crosshair and Custom Screen features - they could be the secret to your next win!


You can even save up to 32% more energy with our TV! Our new Eco Dashboard puts all of your eco settings in one place that's intuitive and user-friendly, so you can save energy without hassle or jargon.*

*Default setting versus most energy efficient setting using Eco Dashboard. Consumption difference measured with 85X95L, percentage may differ by model.

Works with BRAVIA CAM

Discover new ways to enjoy your BRAVIA XR™ TV by connecting the BRAVIA CAM (sold separately).

*Product description, details and specification subject to change. Please check the manufacturer's website for the most recent information. Errors and omissions excepted.