Sony XR-50X90SU 50" 4K Full Array LED TV
Sony XR-50X90SU 50" 4K Full Array LED TV is backordered and will ship as soon as it is back in stock.
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DEALS & SPECIAL OFFERS
DEALS & SPECIAL OFFERS
£70 OFF SONY HT-AN7 NECK BAND SPEAKERS
One HT-AN7 per TV purchase. Cannot be used in conjunction with any other offer. Add both items to cart, discount automatically applied at checkoutHALF PRICE TCL S55H SOUNDBAR OR TCL Q75H SOUNDBAR WHEN BOUGHT WITH THIS TV.
One Soundbar per TV purchase. Add both items to cart, use code TCLBAR50 at checkout£50 OFF SONY SU-WL900 WALL MOUNT WITH THIS TV
Add both items to cart, discount automatically applied at checkout
WARRANTY INFORMATION
WARRANTY INFORMATION
5 year Manufacturer Warranty prodived by Sony. Register your product within 30 days of purchase directly with the manufacturer
DELIVERY INFORMATION
DELIVERY INFORMATION
For in-stock items, order before 1PM Mon - Fri for delivery in 2-3 days with our Specialist 2-Man Delivery Team.
Orders placed after 1PM or on weekends will be dispatched on the next available working day
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Sony XR-50X90SU 50" 4K Full Array LED TV
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Sony Bravia XR-X90SU 50" 4K Full Array LED TV
Our 4K Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You’ll enjoy pictures enhanced with real life depth and contrast.
Cognitive Processor XR
Take vision and sound to the next level with Cognitive Processor XRTM. Sony’s revolutionary processor on BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience.
XR TRILUMINOS Pro
Powered by our Cognitive Processor XRTM, XR Triluminos Pro enables the X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world.
XR Contrast Booster 10
By precisely balancing light output across the screen, dimming some areas and boosting
others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow.
HDMI 2.1 with 4K 120, ALLM and VRR
With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with near instant on-screen action.
Acoustic Multi-Audio
Our Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. With X-Balanced speakers, you’ll hear clear, high quality sound.
Works with BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM - sold separately - for an even more
immersive viewing experience.
Sony XR-50X90SU 50" 4K Full Array LED TV
Sony Bravia XR-X90SU 50" 4K Full Array LED TV
Our 4K Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You’ll enjoy pictures enhanced with real life depth and contrast.
Cognitive Processor XR
Take vision and sound to the next level with Cognitive Processor XRTM. Sony’s revolutionary processor on BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience.
XR TRILUMINOS Pro
Powered by our Cognitive Processor XRTM, XR Triluminos Pro enables the X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world.
XR Contrast Booster 10
By precisely balancing light output across the screen, dimming some areas and boosting
others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow.
HDMI 2.1 with 4K 120, ALLM and VRR
With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with near instant on-screen action.
Acoustic Multi-Audio
Our Acoustic Multi-Audio technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. With X-Balanced speakers, you’ll hear clear, high quality sound.
Works with BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM - sold separately - for an even more
immersive viewing experience.