Your Cart is Empty
£3,999.00 £5,999.00 You Save 33% (£2,000.00)
See how close you can get to the real world on this big screen 8K TV, powered by our revolutionary Cognitive Processor XR
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Enjoy 8K pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks and ultra bright light.
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Lose yourself in cinematic surround sound and accurate sound positioning, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.
Whatever the content or source, you'll enjoy entertainment close to 8K resolution with XR 8K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined feathers and sharply outlined claws.
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. And with X-Anti Reflection, pictures are much clearer with less light reflection.
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With a vibrating frame tweeter on this BRAVIA XR 8K TV, sound matches precisely with what’s on the screen for a truly immersive experience. Front-facing subwoofers provide powerful bass, no matter where you place your TV.
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen
All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.
A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
The premium look metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
The premium design remote in brushed aluminium with hairline finish feels good in the hand and is visible in the dark.
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light and colour sensors automatically adjusts picture and sound to your environment.
With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.
YouView, BBC iPlayer, ITV Hub, All 4 & My5 are currently not available, Google and Sony are working on this issue to get them enabled as soon as possible.
| Model year | 2021 |
Dimensions and Weight |
|
| Dimension of TV without Stand (W x H x D) | Approx. 168.1 x 98.2 x 8.1 cm |
| Dimension of TV with Stand (Standard Position) (W x H x D) | Approx. 171.1 x 99.3 x 42.8 cm |
| Dimension of TV with Stand (Narrow Position) (W x H x D) | Approx. 168.1 x 101.2 x 42.8 cm |
| Dimension of TV with Stand (Soundbar Position) (W x H x D) | Approx. 171.1 x 106.7 x 42.8 cm |
| STAND WIDTH (STANDRD POSITION) | Approx. 171.1 cm |
| STAND WIDTH (NARROW POSITION) | Approx. 62.7 cm |
| STAND WIDTH (SOUNDBAR POSITION) | Approx. 171.1 cm |
| VESA® Hole Pitch(W x H) | 40.0 x 40.0 cm |
| Weight of TV without Stand | Approx. 46.4 kg |
| Weight of Package Carton (Gross) | Approx. 63 kg |
Connectivity |
|
| Wi-Fi Standard | Wi-Fi Certified 802.11a/b/g/n/ac |
| Ethernet inputs | 1 |
| Bluetooth profile support | version 4.2;HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity) SPP(Serial Port Profile)/A2DP (stereo audio) AVRCP (AV remote control) |
| CHROMECAST BUILT-IN | YES |
| APPLE AIRPLAY | YES |
| APPLE HOMEKIT | YES |
| RF (Terrestrial/Cable) Connection Input(s) | 1 |
| IF (Satellite) Connection Input(s) | 2 |
| HDMI inputs total | 4 |
| HDMI-CEC | YES |
| Features specified in HDMI2.1 | 4K120/8K60/eARC/VRR/ALLM |
| HDMI Audio Return Channel (ARC) | Yes (eARC/ARC) |
| Digital Audio Output(s) | 1 |
| Headphone Output(s) | 1 |
| USB ports | 2 |
| USB HDD Recording | Yes(1Rec)(Except Italy) |
Picture (Panel) |
|
| Display type | LCD |
| Backlight type | Direct(Full Array LED) |
| Backlight dimming type | Local Dimming |
Picture (processing) |
|
| HDR (High Dynamic Range) compatibility | Yes(HDR10,HLG,Dolby Vision) |
| Picture processor | Cognitive Processor XR |
| Clarity enhancement | Dual database processing XR 8K Upscaling XR Super Resolution |
| Colour enhancement | Live Colour™ Technology XR TRILUMINOS PRO™ XR Smoothing |
| Contrast enhancement | Dynamic Contrast Enhancer XR Contrast Booster XR HDR Remaster |
| Motion enhancer (Native Hz) | XR Motion Clarity, Auto mode |
Built-in Tuner |
|
| Number of Tuners (Terrestrial/Cable) | 2 Digital / 1 Anologue |
| Number of Tuners (Sat) | 2 |
| TV System (Digital Terrestrial) | DVB-T/T2 |
| TV System (Digital Sat) | DVB-S/S2 |
DESIGN |
|
| BEZEL DESIGN / COLOUR | Metal Flush Surface |
| STAND POSITION | 3way position(Standard position/Narrow position/Soundbar position) |
