Sony XR-50X90J 50" (2021) 4K HDR TV

5yr warranty
IN STOCK
Order before 1PM for Same-Day Dispatch*

Sony XR-50X90J 50" (2021) 4K HDR TV

4K/120fps
Freesat
XR Contrast Booster 5
XR 4K Upscaling
XR Triluminos Pro™
Acoustic Multi-Audio™
XR Motion Clarity
Dolby Vision® and Dolby Atmos®
2 Way Stand (excludes 50”)

Driven by human intelligence, defined by 4K contrast

See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR

BRAVIA XR Full Array LED

Ingenious 4K pictures, as perceived by the human eye.
With XR Contrast Booster bright areas are brighter and dark areas darker, so no more details overwhelmed by shadow or lost in blown-out highlights.

XR Picture

Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra realistic pictures full of lifelike contrast.

XR Colour

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR Triluminos Pro™

Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XR Contrast

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.

XR Contrast Booster

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

XR Clarity

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

XR 4K Upscaling

Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

XR Motion Clarity

On some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity™ technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimised, while brightness is boosted when needed, so you won’t miss a thing.

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode.

XR Sound Position

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

Acoustic Multi-Audio™

Our Acoustic Multi-Audio™ includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience.

XR Surround

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

3D Surround Upscaling

Our BRAVIA XR signal processing technology enables this TV to reproduce multi dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Voice Search

Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

Works with Alexa

Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

Works with Ok Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, "Ok Google."

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast built-in

Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Smart Remote

All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

YouView

With YouView built-in, you can scroll back up to seven days to watch shows from BBC iPlayer, ITV Hub, All 4, Channel 5 and Pop Fun. You can also access an extensive library of on-demand content. Simply connect your BRAVIA™ to an aerial and broadband connection to get started with YouView.

Flush Surface design

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

Light Sensor

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Acoustic Auto Calibration

No matter where you're sitting, this TV detects your position and optimises sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

IMAX Enhanced

This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.

Dolby Vision® and Dolby Atmos®

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

BRAVIA CORE™

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

 

Specification
Model year 2021
Dimensions and Weight
Dimension of TV without Stand (W x H x D) Approx. 111.9 x 64.9 x 7.0 cm
Dimension of TV with Stand (Standard Position) (W x H x D) Approx. 111.9 x 71.5 x 28.6 cm
Dimension of TV with Stand (Narrow Position) (W x H x D) N/A
STAND WIDTH (STANDRD POSITION) Approx. 66.5 cm
STAND WIDTH (NARROW POSITION) N/A
VESA® Hole Pitch(W x H) 20.0 x 20.0 cm
Weight of TV without Stand Approx. 13.5 kg
Weight of Package Carton (Gross) Approx. 19 kg
Connectivity
Wi-Fi Standard Wi-Fi Certified 802.11a/b/g/n/ac
Ethernet inputs 1(Side)
Bluetooth profile support version 4.2;HID (mouse/keyboard connectivity)/HOGP
(Low Energy device connectivity)
SPP(Serial Port Profile)/A2DP (stereo audio)
AVRCP (AV remote control)
CHROMECAST BUILT-IN YES
APPLE AIRPLAY YES
APPLE HOMEKIT YES
RF (Terrestrial/Cable) Connection Input(s) 1(Side)
IF (Satellite) Connection Input(s) 2
HDMI inputs total 4
HDMI-CEC YES
Features specified in HDMI2.1 4K120/eARC/VRR/ALLM
HDMI Audio Return Channel (ARC) Yes (eARC/ARC)
Digital Audio Output(s) 1(Side)
Headphone Output(s) 1(Side)
USB ports 2(Side)
USB HDD Recording Yes(1Rec)(Except Italy)
Picture (Panel)
Display type LCD
Backlight type Direct(Full Array LED)
Backlight dimming type Local Dimming
Picture (processing)
HDR (High Dynamic Range) compatibility Yes(HDR10,HLG,Dolby Vision)
Picture processor Cognitive Processor XR
Clarity enhancement Dual database processing
XR 4K Upscaling
XR Super Resolution
Colour enhancement Live Colour™ Technology
XR Smoothing
XR Triluminos Pro™
Contrast enhancement Dynamic Contrast Enhancer
XR Contrast Booster
XR HDR Remaster
Motion enhancer (Native Hz) XR Motion Clarity, Auto mode
Built-in Tuner
Number of Tuners (Terrestrial/Cable) 2(Digital)/1(Analog)
Number of Tuners (Sat) 2
TV System (Digital Terrestrial) DVB-T/T2
TV System (Digital Sat) DVB-S/S2
DESIGN
BEZEL DESIGN / COLOUR Flush Surface  / Black
STAND POSITION N/A

*Product description, details and specification subject to change. Please check the manufacturer's website for the most recent information. Errors and omissions excepted.