Sony KD77AG9BU MASTER Series OLED 4K HDR TV
Discover detail, the way the creator intended
See how we've combined our most powerful Picture Processor X1™ Ultimate with Pixel Contrast Booster™ and our unique MASTER Series philosophy to bring the creator’s intent brilliantly to life.
Pictures and sound in perfect harmony
Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance.
With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on screen and intelligently enhances brightness, detail and colour so everything you watch is clear, bright and incredibly realistic.
Maximising OLED contrast in every colour
Powered by the Picture Processor X1™ Ultimate, this OLED TV pairs the deep black and natural colour of OLED with Pixel Contrast Booster™ for enhanced colour contrast in high luminance. Everything you watch comes to life with fine detail and vivid colour.
Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Two actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.
The centrepiece of breathtaking sound
Use your BRAVIA as a centre speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theatre system to unleash an immersive cinematic experience.
Enjoy studio quality with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
Embrace the thrills of the cinema
See all your favourite movies in a completely new way with more drama and realism on a 4K Ultra HD TV that's designed to deliver an authentic cinema experience at home.
This Sony 4K HDR TV is an IMAX Enhanced product, ready to meet high quality colour, contrast, clarity and sound. Take comfort in knowing you'll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content
Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.
*Product description, details and specification subject to change. Please check the manufacturer's website for the most recent information. Errors and omissions excepted.