Your Cart is Empty

Sony KD49XH8196BU 49" (2020) 4K HDR TV

5yr warranty

Introducing the KD-49XH8196 - This 4K Ultra HD TV is powered by Sony's X1™ Picture Processor, working with X-Reality Pro™ to produce rich, real world pictures. Access all your favourite content on this Android TV, and search just by using your voice with the new aluminium Voice Remote, all framed in a narrow bezel and our premium narrow blade stand.

See the beauty with more colour, contrast and clarity

The X1™ Processor is the power behind this 49 inch TV's realistic 4K HDR picture. It enhances the colour, contrast and clarity of what you watch giving you more depth, a more natural texture and more vibrant colours.

This works with Sony's 4K X-Reality ProTM technology which uses a unique database to upscale images even closer to 4K resolution*, resulting in glorious images full of life-like colour and contrast.

Be immersed in vivid, real world colour

By widening the colour spectrum, our TRILUMINOSTM Display (powered by our X1 processor™) reproduces more colours than a conventional television. This technology analyses and processes the data in every image to deliver pictures that are more natural, precise, and closer to real life

Dolby Vision and Dolby Atmos

With Dolby Vision and Dolby Atmos, the KD-49XH81 provides a cinematic Dolby experience. The Picture Quality is perfectly adjusted for stunning colours, bright highlights and deep dark blacks. And Dolby Audio provides an immersive audio experience to draw you into the action.

Voice Remote - Smart control with Google Assistant

With a voice remote and Google Assistant, your KD49XH81 Sony TV is always at your command. Talk to the remote to find your favourite online programs and films, change the channel, switch apps or have your questions answered. You can use the remote to control your other smart home products too; for example, set the mood in your living room by dimming your existing smart lights.

Now you can access all your streaming apps in an instant, directly from your remote. With over 5000 apps available, more than any other SMART TV platform, it is easier to watch all the latest original content, classic films and series from streaming services such as Netflix, Amazon Prime Video, Google Play Movies and many more.


The XH81 includes YouView, an on demand TV service with over 70 live digital channels. It provides access to TV channels and catch up services all in one place, so you can easily find the content you're looking for.

Enjoy seamless integration between your smart devices and the XH81 with Chromecast built-in (Android or iOS), Apple Airplay and Apple HomeKit (iOS). You can even control the TV with your existing Google Home or Amazon Alexa speaker just by using your voice.


Part Numbers 4548736113916, 4548736113954, KD-49XH8196, KD4-9XH8196, KD49XH8196, KD49XH8196BU, sony_4548736113954

*Product description, details and specification subject to change. Please check the manufacturer's website for the most recent information. Errors and omissions excepted.