Samsung UE43AU9000 43" (2021) 4K TV

Samsung UE43AU9000 43 Inch Ultra HD

A beautiful 4K viewing and gaming experience

Dynamic Crystal Colour

Watch everything you love in crystal clear, lifelike colour. And in over one billion shades — 64 times more than conventional UHD TVs — for rich and vibrant pictures. It's the way to go for picture-perfect viewing

Crystal Processor 4K

Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.

Motion Xcelerator Turbo

Give your gaming a boost with Samsung’s unique dynamic refresh technology. Play on the big screen with a TV that can double the refresh speed and deliver VRR and 120Hz gaming-monitor performance. That means it can keep up with your quick reflexes. It also reduces motion blur and halo effects for super smooth gameplay.

Super Ultrawide GameView & Game Bar

Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset.

Auto Low Latency Mode (ALLM)

Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Object Tracking Sound Lite (OTS Lite)

Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.

Adaptive Sound

Get the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.

Samsung Q-Symphony Lite

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.

AirSlim

Experience minimalistic style with an amazingly thin TV that’s been crafted to fit right in. With a stunning clean back, it looks immaculate from every angle.

Slim Fit Wall-Mount*

Keep your style and your view on point. Effortlessly mount your TV flush against the wall using the Slim Fit TV Wall-Mount*. Then let it blend beautifully with your home.

*Sold separately

Clean Cable Solution

Banish messy cables from sight for a distraction free viewing experience — without having to worry about cable management.

HDR powered by HDR10+

Watch movies in striking picture detail, just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.

Multi View

Multi-tasking has never been so easy. Multi View lets you split the TV screen, and watch what's on TV and on your smartphone — without having to look away*. Simply cast your phone to your TV, split the big screen, and do more. Handy if you want to keep an eye on the football score whilst watching a movie.

*Internet connection and compatible smartphone required.​

Tap View

Want to share a cool video with everyone? Just tap your phone on the TV to mirror the screen so that everyone can see it in full glory. That's all it takes.* Whatever you’re watching on your phone, it’s never been easier to cast it to the big TV screen.

*Compatible Samsung Galaxy smartphone required.

Multiple Voice Assistants | Bixby, Alexa and Google Assistant on TV

Bixby, Alexa, Google Assistant - they're all built-in to your Samsung Smart TV. Control your TV using your favourite voice assistant and discover all the useful things you can do. Ask it to change the volume, find that new series, or check on your connected devices in your smart home. The possibilities are endless — all you need to do is ask.

Samsung TV Plus

Enjoy 100% free live and on demand content with Samsung TV Plus. Choose from news, sports, entertainment and more. No downloads, sign-up, credits cards, subscriptions or other devices required. Just tune in to Samsung TV Plus and enjoy.

*Requires internet connection

PC on TV

Ready to upgrade your home office set-up? Samsung Smart TV lets you access your office PC remotely from your TV and use the large screen to multitask with ease — with a connected mouse, keyboard and PC*. Do more, at once, all from the comfort of your home.

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