Designed for every place, at every moment, from every angle
All round 360° design
A timeless design. In profile, The Samsung Serif TV forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf. Versatile by design, The Serif allows you to make the most of your space. A TV designed to fit impeccably into your home and to look beautiful from every angle. By Ronan & Erwan Bouroullec.
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one - The Serif gives you a range of choices and settings that transform your TV how you like.
NFC on TV
Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music from your phone to the TV via Bluetooth.
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.
Genuine cinematic colour made from over a billion shades.
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time.
Multiple Voice Assistants | Bixby, Google and Alexa on TV*
Can't find your remote? For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume, source, channel and more is as easy as asking.
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
* Compatible devices only.* When using NFC on TV, Bluetooth on your mobile will automatically activate.* This service only works when mobile is on.
Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.
Active Voice Amplifier (AVA)
The Serif uses audio spatial intelligence to recognise when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing. Noisy around you? No problem.
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.
SmartThings Mobile App
The SmartThings mobile app enables your smartphone to connect to your Smart TV quickly and easily to unlock great features such as Screen Mirroring, a TV Remote Control, and enable you to watch your TV screen on your phone so that you don't miss any action if you have to step away from the TV.
*Product description, details and specification subject to change. Please check the manufacturer's website for the most recent information. Errors and omissions excepted.