LG OLED77C16LA 77" (2021) 4K OLED TV

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5yr warranty
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LG C1 77 inch 4K Smart OLED TV

LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
Advanced α9 Gen4 AI processor 4K for ultimate picture & sound
Exceptional cinema & sport with Dolby Vision IQ and Dolby Atmos
Powerful gaming with HDMI 2.1, VRR, HFR, Game Optimiser
Low blue light & flicker free for less eye fatigue and safer viewing

LIGHT UP YOUR WORLD with SELF-LIT PiXELS

LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

SELF-LIT PiXELS. 100 million reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.

OLED puts LED in the shade.

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

OLED passes with flying colours

Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.

LG OLED TV. A view found nowhere else.

If you're looking for the pinnacle of TV experience, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want a TV to be.OLED Design.

Slim design for more stylish space

LG OLED TV’s world-leading technology becomes even more incredible when you experience the unimaginably thin and light design. Your OLED TV will merge seamlessly and elegantly into any room of your home, enabling the brilliance of OLED wherever you want it.

Choose Your Style

The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches.

Home to all your favorites.

Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform.

Dolby Vision IQ & Dolby Atmos Awe-inspiring drama to every genre

Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.

FILMMAKER MODE™ The director's vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

HDR 10 Pro Get the full range of enjoyment.

LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end

OLED Gaming.Swift response for faster gaming

LG OLED C1 offers premium gaming power to unleash the full potential of next generation consoles with visual fidelity at up to 8K resolution. Absorb every pixel and feel every sound enhanced by Dolby Vision and Dolby Atmos, and super-charge your competitive edge with an incredible 1ms response time. The Z1 comes loaded with professional-grade integrated features such as HDMI 2.1, G-Sync, VRR, HFR, Game Optimizer, ALLM, eARC and HGiG and easy access to Twitch on LG’s webOS smart platform.

An unbeatable combo.

LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the first G-SYNC and AMD FreeSync™ Premium certified TV. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.

Play at the highest standard.

LG OLED unleashes the full potential of next generation consoles - and heightens your gaming skill. Boost your competitive edge with HFR, VRR, ALLM and an incredible 1ms response time. See every detail in stunning pixel-perfect 4K resolution, HGiG, Dolby Vision and Dolby Atmos. OLED TVs come loaded with HDMI 2.1, FreeSync, G-Sync, Game Optimiser, eARC features as well as easy access to Twitch on LG’s webOS smart platform.

Unseen levels of control.

Game Optimiser puts all your game settings in one place. It automatically adjusts the picture to optimise graphics no matter what type of game you're playing. You can also toggle both NVIDIA G-SYNC and AMD FreeSync technologies so all your games are clearer and smoother with less lag, stutter, and tearing.

OLED Sport.Smooth motion for more realistic sport

LG OLED C1 immerses you in sport beyond your imagination. Feel the emotion of every moment with the absolute pinnacle in picture quality, deep, crisp and immersive sound with silky smooth motion that keeps every detail of the game in diamond sharp focus. With uncompromised picture quality at any viewing angle, the Z1 creates a hyper-real sports entertainment experience beyond compare.

OLED Motion Pro

You've never seen movement like this.
Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

Sports Alert Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

Bluetooth Surround Ready - A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

α9 Gen4 AI Processor 4K - Brains that will blow your mind.

At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, the brain of the TV, capable of automatically detecting and optimising the content you are watching for the ultimate picture and sound experienc


Specification
Connectivity
HDMI 2.1 4
Simplink (HDMI CEC) YES
eARC / ARC (Audio Return Channel) HDMI 2
USB YES
LAN YES
RF IN RF/SAT DVB-T2/T / DVB-S2
SPDIF (Optical Digital Audio Out) YES
Headphone out / LINE OUT YES
Wifi YES
Bluetooth YES V5.0
DIMENSIONS / WEIGHT
Dimensions - WxHxD(mm) Size W/O Carton, W/O Stand
1723 x 993 x 55

Size W/O Carton, With Stand
1723 x 1023 x 269

Size W/ Carton, With Stand
1895 x 1130 x 285

Stand (W x D)
1199 x 269

VESA
400 x 400


EAN Code
8806091154521
Weight(Kg) Weight (TV)
26.7

Weight (TV + Stand)
35.9

Weight (W/Carton)
49.3

*Product description, details and specification subject to change. Please check the manufacturer's website for the most recent information. Errors and omissions excepted.