2020 43" The Sero QLED 4K HDR Smart TV with Rotating Screen
Mobile entertainment, better on TV.
Ever wish your mobile screen was as big as your TV? Then this is the TV for you. The Sero delivers a mobile-optimised experience. This beautiful TV rotates between landscape and portrait, so it’s perfect for mobile content. Mirror your experiences on the big screen and see all the content you love, bigger and better*. Portrait Mode creates just the right ambiance for your home and the Sero’s 4.1ch 60-watt speakers let you amp up the sound. Transform your movie nights with QLED cinematic colour made from over a billion colours and shades. Just relax and enjoy the content you love, as The Sero adapts to give you the very best 4K picture and great sound. Easily discover ever more ways to enjoy TV, only with Samsung Smart TV. With a contemporary vertical design in an elegant navy blue, experience 360° of singular beauty. More than a just a screen, The Sero redefines what a TV can do.
Experience the world's first mobile-friendly TV. The Sero rotates to fit your content, so you can watch it all the way it was meant to be seen. Whether you feel like browsing Social Media, or playing a video shot from your smartphone, The Sero screen automatically turns 90 degrees to fit your portrait-oriented content*. And when it's time for your favourite TV show, your TV rotates back to a traditional landscape view.
*Requires compatible Android smartphone.
Seamlessly connect your smartphone and mirror the screen to your TV.* Cast your photos, videos and social feeds to the big screen. Whether you're watching a live Instagram video or a YouTube vlog, The Sero will give you the very best mobile-to-TV experience**. Enjoy all the content you love, bigger and better.
*Internet connection and compatible smartphone required.
**iOS AirPlay2 only supports horizontal mirroring
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breath-taking colour that will look incredible for years to come.
*Measured to DCI-P3 standard, certified by VDE.
Premium speakers 4.1ch 60W
Re-discover home entertaiment with The Sero. It's easy to connect to your smartphone and stream your favourite music through The Sero’s powerful sound system. With 4.1ch 60-watt speakers, you'll get premium sound throughout the room with plenty of bass.
Even when you're not watching TV, The Sero enhances your space. Change the room's ambience with one of five modes - poster, clock, photo, sound wall or Cinemagraph. When you're listening to music, the Sero’s music visualizer will bring an upbeat atmosphere to any setting.
No matter where it's placed in your home, The Sero is a stylish addition to any interior. With a contemporary vertical design in an elegant navy blue, experience 360° of singular beauty. The Sero's all-in-1 floor stand - integrating its powerful 60W speaker and a cable management solution - fits with your space. More than a just a screen, The Sero re-imagines what a TV can do.
Smart TV powered by TIZEN
Discover ever more ways to enjoy TV. Only the No. 1 selling Smart TV brand* can give you access to the largest collection of 4K content and all your catch up TV apps including Disney+**, Apple TV, NOW TV and BT Sport apps – all in one place at the touch of a button, meaning you spend less time searching and more time watching the content you love. And it’s never been so easy to enjoy your TV. Quickly set-up your TV using your smartphone***. Choose your favourite assistant to control your TV – and much more – thanks to integrated voice assistance and Samsung SmartThings.
*Samsung TV has been the No.1 selling TV Brand for 13 consecutive years by IHS Markit.
**Disney+ subscription required. © 2020 Disney and its related entities. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
***Easy Set-up powered by SmartThings mobile application.
Quantum Processor 4K (4K AI Upscaling, Adaptive Picture, Adaptive Sound+, AVA)
Discover just how smart a TV can be. Relax as your QLED TV automatically adapts to give you the very best 4K picture, day and night. Enjoy an enhanced sound experience, with AI sound perfectly matching whatever you’re watching, wherever you’re watching it.
Adaptive Sound+ and Active Voice Amplifier (AVA)
The Sero analyses the acoustics in the room and adjusts the audio depending on what you're watching. Watching sport, you'll feel as if you're in the stadium, or a movie, you hear the action closing in from all directions. And you’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as the TV also adapts to the background noise in your room with Active Voice Amplifier.
Picture perfected for whatever you’re watching, whenever you’re watching it. The Sero adapts to your environment and automatically adjusts its brightness and contrast settings to give you the very best 4K picture – even when the day turns to night. Let The Sero do the work for you, so you can relax and enjoy the content you love.
Multiple Voice Assistants | Bixby, Google and Alexa on TV*
For the first time, Bixby, Alexa and Google Assistant* are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking.
*Google Assistant service not yet available, coming in June 2020.
**Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC.
Quantum HDR powered by HDR10+
Experience incredible picture detail as the film makers intended. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun filled landscape scene.
The Sero Wheel
More than a just a screen, The Sero re-imagines what a TV can do. It's never been so easy to move your TV around. Just attach the wheels* and liven up any room in your home.
Unlock the potential of the ultimate 4K gaming TV technology with AMD FreeSync and VRR delivering gaming-monitor performance on your big screen. Never be caught out by the bad guys hiding in the shadows with Samsung’s Dynamic Black Equalizer technology, unveiling all of the finest details in the darkest scenes. Game on for as long you like with no Screen Burn worries – guaranteed*. Only on Samsung QLED. *10 year Screen Burn Warranty. Participants must register within 90 days of purchase.
One Remote Control (White)
Simple and intuitive control of everything from one remote in a stylish white finish. You no longer need multiple remotes lined up on your coffee table. Your One Remote allows you to multi-task with simplicity.
Turn your TV screen into a decorative feature, displaying useful information, your own photos or blend the TV into its surroundings. Just take a picture, upload it to your TV and blend it into your décor*. It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past.
*Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.
Automatically login into your accounts with simple, seamless smartphone connection and setup*. Only Samsung can offer comprehensive set-up in just a few simple steps. Your TV and mobile* will automatically connect and your mobile will share your Wi-Fi link with the TV. If your mobile is linked to a Samsung Account, it will automatically be shared with your TV: no additional login required.
*Requires SmartThings app and Internet connection
With SmartThings built into Samsung TV’s you can control your smart home through your TV. SmartThings works with 1000’s of smart devices to make your life easier, more secure, and more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple.
Samsung TV Plus
Instant access to 33 free TV channels and content for the whole family without the need for an aerial*. Experience the true potential of your TV straight out of the box.
*Requires Internet connection.
10 year Screen Burn Warranty
Screen burn is a permanent defect on the TV display that is caused by having static images on the screen over a period of time: sometimes even as little time as one hour. Static content that might cause this could be channel logos, news tickers, black bars from movies or head-up displays on games. Only Samsung can offer a 10 year screen burn warranty.* QLED TVs are composed of inorganic material that provide consistently bright and vivid image quality for years to come.
*Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.
SmartThings Mobile App
The SmartThings mobile app enables your smartphone to connect to your Smart TV quickly and easily to unlock great features such as Screen Mirroring, a TV Remote Control, and enable you to watch your TV screen on your phone so that you don't miss any action if you have to step away from the TV.*
*Compatible Android or iOS phone required.
Content Discovery (Universal Guide)
Less time searching and more time watching with tailored recommendations. Finally, all your favourite content from BBC and Netflix* in one place – your Samsung Smart TV. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.
*Netflix subscription required.
Supreme UHD Dimming
Experience sharper detail and more accurate colour. By dividing the screen into small zones, colour, brightness and sharpness can be maintained at their optimum across even the most varied, detailed and vibrant images.
*Product description, details and specification subject to change. Please check the manufacturer's website for the most recent information. Errors and omissions excepted.