Slim Design Meets Great HDR Performance
40" Ultra HD 4K HDR LED smart television featuring elegant slim design and HR10+ support for outstanding picture quality. New for 2019
Support for popular HDR formats. Our new TVs support playback of next-generation "Dynamic Metadata" HDR. HDR10+ is supported by some 4K Blu-ray discs & a popular streaming service. Of course, they also support conventional HDR10 and Hybrid Log-Gamma (HLG) too, so you can enjoy an HDR picture from a variety of sources.
Adaptive Backlight Dimming
Delivers Deep Blacks in Dark Scenes and Plenty of Punch in Bright Scenes. Our TVs with Adaptive Backlight Dimming constantly analyse incoming pictures so that they can continually adjust their light output to deliver the optimum picture quality.
Game/ Sport Modes
Your Favorite Content in the Optimal Viewing Mode. Our TVs give you the best picture mode for viewing. Sport mode combines vivid hues with a surround effect for viewing real-life football and other sports. And the quick image response of Game mode boosts gaming fun with a more direct playing sensation.
Video Streaming in 4K
Compatible with 4K Ultra HD Netflix*, Prime Video* & YouTube. Because 4K internet video streaming is now supported by YouTube, NETFLIX and Prime Video a wide variety of high-quality content is easily at fingertips. The UHD video signals are processed by our own 4K High-Precision Chroma Processor to achieve crisp, beautiful images.
* Subscription required. Not all content is in 4K & HDR.
USB HDD Recording
The Easiest Way to Store Your Favourite Programmes. TV programmes can be recorded onto an external USB hard disk drive simply by pressing the REC button on the remote control.
* This feature requires a USB hard drive with a capacity of at least 160GB.
*Product description, details and specification subject to change. Please check the manufacturer's website for the most recent information. Errors and omissions excepted.